crossing, mixing, mutating
interactive design tool

»crossing, mixing, mutating« is an interactive tool which assists the designer in creating and reflecting on a variety of graphical compositions. For this purpose it generates variations of a given template by transforming it in a genetic code and applying genetic operations. It simulates the natural process of evolution within which the designer performs the task of evaluating the fitness of the generated variations. By doing this he is encouraged to reflect on the different compositions in order to choose the best. This results in a generative process which constantly adopts to the designers aesthetical taste.

MA-Exhibition Visual Identity
corporate design

This visual identity was designed for the exhibition of the master programme Gutenberg-Intermedia at FH Mainz. It consists of various mediums such as posters, flyers and brochures. The image layout is generated by the crossing, mixing, mutating programme described above.
2012, in collaboration with Annika Goepfrich, Lisa Reimann, Caroline Villis

Artenvielfalt - Biodiversity

In cooperation with the Botanical Gardens of the University of Mainz an indoor installation was created in the »Mainzer Markthäuser«, giving the visitor an impression of the versatile plant life of the Mainzer Sand, one of Europe´s most outstanding nature reserves in the north-west of the city. This steppe biotope, which dates back to the last Ice age, is the home of many threatened plant species. The installation focused on the typical species and families within this environment and showed them in the form of a three-dimensional installation. The plants were represented by the way of their different leaf forms, whereby the typical characteristics served as the model for the abstract form. The installation had a height of approx. 13m, with each string representing a different plant family. The plants were placed along the string according to their life form and environment.
2011, in collaboration with Lisa Reimann & Gesa Siebert

Hallo Welt - hello world
installation in public space

In order to communicate with the immediate surroundings of the skop exhibition, a wall was created, consisting of 161 polystyrene blocks in A3 format and of varying thickness. This surface was suitable to communicate any type of message with the advantage of making the process of changing very easy. The information could be printed out on a laser printer and quickly pinned on the wall. The total size of 21 sqm made it easily visible even from a distance. Apart from being covered in notes and announcements, the surface also served as a test area for visual effects and changing forms of illumination. In this way the system was extended as a new platform for communication which could be used at night as well. Initially, it was installed in the entrance area of the Market Houses, later it was moved into the event room, where it could be also seen by the passers-by outside.
2011, in collaboration with Bruno Dunker, Annika Goepfrich, Lisa Reimann und Dennis Praschak

Diversity of Science
interactiv installation

This installation dealt with the self-projection of scientific institutions in Mainz and therefore examined their internet presences. The websites, were dissected by a special program in a way that "unnecessary" accessories were filtered out. What was left were just the "bare bones" of texts and pictures. The words were counted to determine their quantitative occurrence, and together with the pictures, which were assembled into a compressed "visual carpet", the visitor was able to form an impression about the institution's identity. A further function made it possible to examine the linguistic interconnection between different institutions.
2011, in collaboration with Dennis Praschak

skop Visual Identity
corporate design

The name "skop" of the Laboratory for Communication is derived from the old Greek verb "skopein", which means "viewing". In this context, the suffix "-skop" describes the means by which the viewing takes place, e.g. the microscope or the kaleidoscope. Thus, the visual identity of skop was also dedicated to viewing. Here, two design elements were used in variation. The coloured form of the circle represents the round field of view seen through the microscope, while 16 different black-and-white patterns represent the diversity of the subject. A large number of motives can be created from both elements in combination, and these were used for posters, flyers and brochures.
2011, in collaboration with Bruno Dunker, Flavia Nalon und Lisa Reimann

Generative Design
editorial / bachelor thesis

This publication deals with generative art and design and looks beyond the scene as far as possible. For this purpose it takes several issues into account which are not necessarily connected to the generative theme in an obvious way. In our research for example we discovered that the pointed arches of the basler münster were designed in a generative way in the 15th century. Therefore the architect built a generative process which generated lots of different shapes so that no arch looks the same. As a result the publication consists of ten articles and four interviews supported by several examples of work. The topic of generative methods is explored in different directions and displayed with all its aspects.
2010, in collaboration with Lisa Reimann, supervised by Prof. Jean Ulysses Voelker

register designinmainz

This register was designed for the publications of the FH Mainz design faculty. The quintessence of the concept is that new upcoming publications can be included easily without reprinting the whole register. Therefore the register is build of several small booklets hold together by a rubber band. New publications are printed on blue paper and sticked to the middle of the register.
2009, in collaboration with Lisa Reimann

wordart magazine

This publication is about the typographic phenomenon of the colourful letterings provided by microsoft word. It tries to look behind the scene and researches why they are so famous on the one hand and simultaneously are hated by the whole design community.
2010, in collaboration with Lisa Reimann

Blast Font
generative typography

Blast is an experimental, ever-changing font which is generated by a piece of music. Appearance, form, thickness and many other parameters of the letters are directly connected to the computer-based analysis of the music to ensure that the font works as a visual interpretation of it.

supplement Paper

For the work report no. 11 of the FH Mainz a supplement was developed containing any kind of paper, partial printed or plain. The work report dealt with the role of paper in the design process and therefore the supplement opened the readers mind to the huge variety of papers and printing techniques.
2009, in collaboration with Lisa Reimann

work report wertpapier

This publication is about paper and printing techniques. The intention is to show design students the variety of both and to call their attention to these elements. For this purpose it shows several different examples complemented by interviews and instructions. Partial printed in screen printing.
2009, in collaboration with Lisa Reimann

die aesthetik

This is a three dimensional wordart object. It is build in association with the wordard magazine which you can see below.
2010, in collaboration with Lisa Reimann


My name is Denis Klein, I'm a communication designer based in Mainz, Germany. This site shows you some of my recent projects. I hope you enjoy having a look at them, if you have any questions please don't hesitate to ask.


founded LESS Designstudio

sucessfully completed this portfolio site

graduation: communication design (M.A.)

04/2011 - 06/2011
»skop - Kommunikationslabor für Wissenschaft und Gestaltung«

10/2010 - 03/2012
Gutenberg-Intermedia, University of Applied Sciences Mainz, master programme

graduation: communication design (B.A.)

02/2009 - 09/2009
Swinburne University of Technology, Melbourne, Australia - study abroad in communication design

since 03/2007
University of Applied Sciences Mainz - communication design

07/2006 - 09/2006
Siebel GmbH, design and business communication - graphic design internship

05/1997 - 06/2006
Martin-Luther-Schule, Rimbach - graduation: »Abitur / Allgemeine Hochschulreife«

born in Lindenfels, Germany

Denis Klein
Holzhofstraße 19d
55116 Mainz
LESS Designstudio